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Perfecting Your Pitch

A lot of discussion goes on in the #kidlit world about the all-important Query Letter. Do editors and agents even read them? How do I format one? Should I mention that I follow this editor on Twitter? Do I say how much I like the other books on their list? How personal/not-personal should I get? I can only speak for myself as a children's book editor, of course, but I have to say: when I acquire a book for a publishing house, I don't read most of the query letter. I jump straight to...The Pitch. Within the all-important Query Letter should be the even-more-all-important Pitch-with-a-capital-P. What is a Book Pitch? It's a very short synopsis of your book. But it's so much more than that! Whe